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Case Study ยท Denver, CO

JDog Junk Removal & Hauling South Denver

The South Denver location of the JDog franchise, founded by US Army veteran Hank McClellan, now owned by fellow veteran Jimmie Hamilton, and hauling for the south metro since 2017. We built them a website where booking a pickup takes one tap, and it keeps sending visitors to the phone and the booking page.

  • Junk Removal & Hauling
  • Denver, CO
  • 41 hand-coded pages
  • Website + Analytics
The JDog South Denver homepage, with a Book Your Pickup Time Now button and the call or text number in the header
The Business

A Veteran Brand With a Local Crew

JDog Junk Removal & Hauling South Denver is the local location of JDog, a junk removal franchise known for its veteran roots and its camo trucks. This location was founded by US Army veteran Hank McClellan and is now owned and run by fellow veteran Jimmie Hamilton, and it has served Arapahoe, Douglas, Denver and Jefferson Counties since 2017.

The crew hauls everything from a single fridge to a full estate cleanout. They also handle light demolition, roll-off dumpster rentals, metal recycling and donation deliveries, plus upholstery cleaning and floor care. Same-day and next-day appointments are available, veterans and first responders get a discount, and they report donating or recycling 60 to 80 percent of what they haul.

The challenge: customers who want it gone this week

Nobody shops for junk removal months ahead. People search when the garage is full or the move is Saturday, and they want a price and a pickup time right now. The site also had to make clear that this is the South Denver crew, not a national call center, and win local searches next to the rest of the JDog brand.

What We Built

A 41-Page Website, Hand-Coded From Scratch

No WordPress, no page builder, no template. Every page was written and built for the South Denver location, and every one of them puts a call, a booking or a free estimate within reach.

JDog South Denver homepage hero with the Book Your Pickup Time Now button, hours and the call or text number
01

Booking a pickup is one tap away

"Book Your Pickup Time Now" opens JDog's online scheduler, so a customer can pick a time without waiting for a callback. The call or text number and the hours sit at the top of every page. Visitors clicked into online booking 239 times between July 25 and November 5, 2026.

JDog South Denver homepage on a phone, with a Free Estimate button beside the menu
JDog South Denver contact form on a phone
02

A free estimate on every phone screen

On a phone, the Free Estimate button sits right next to the menu on every page, so it never scrolls out of reach. The contact form is short and asks what the request is about, so the crew knows what they are walking into before they call back.

JDog South Denver junk removal page for Centennial, Colorado
03

Ten city pages across the metro

Arvada, Aurora, Castle Pines, Castle Rock, Centennial, Denver, Golden, Lakewood, Littleton and Parker each have their own page. They are written about the actual city: the Centennial page talks about Walnut Hills, Southglenn and the Denver Tech Center, so a homeowner there knows this crew works their neighborhood.

JDog South Denver junk removal blog with featured posts on costs and preparing for a pickup
04

A blog that answers what people search

Nineteen posts answer the questions people type in before they book: what junk removal costs in Denver, how to get rid of an old fridge, dumpster rental versus a hauling crew, and how to handle an estate cleanout. The appliance removal guide ranked #10 on Google for "appliance disposal" in the November 4, 2026 rank check.

05

Scroll the whole homepage

Scroll inside the window to see the full page the way a visitor does.

The full JDog South Denver homepage from top to bottom
The Results

What the Website Has Produced

These numbers come straight from Lamplighter Analytics, Google Search Console and our own rank checks. Nothing is estimated.

Leads From the Website

  • Visits that ended in a call, booking click or quote request232
  • Clicks into online booking239
  • Phone taps39
  • Contact forms sent34
  • Website visits2,043

July 25 to November 6, 2026. A booking click opens JDog's online scheduler, so we count the click, not the finished booking. Since September 17, 14 contact form requests have been confirmed by a thank-you page arrival.

Google Search

  • Times shown in Google search200,483
  • Clicks from Google search412
  • Visits from ChatGPT6

Search figures from Google Search Console, April 3 to November 3, 2026. ChatGPT visits from Lamplighter Analytics, August 5 to October 21, 2026.

Where They Show Up

  • "veteran owned junk removal" in the map pack#2
  • "appliance disposal"#10
  • "junk removal englewood co", average position2.4
  • "junk removal denver", average position8.3

Map pack and regular results from our November 4, 2026 rank check. Average positions from Search Console, March 30 to November 2, 2026.

Speed and Quality

  • Mobile performance90
  • SEO100
  • Best practices96
  • First content on screen1.7 s

Google Lighthouse mobile test of the homepage, November 6, 2026, taking the middle score of three runs. Lighthouse is the engine behind PageSpeed Insights.

What We Do for JDog

One Monthly Plan, Handled For Them

  • Custom Website

    Design, hand-coded build, hosting, unlimited edits and 24/7 support. When the crew needs a change, they send it to us and we make it.

    Websites
  • City Pages and Blog

    Ten city pages and 19 blog posts live on the site we host and maintain, so homeowners across the metro find the South Denver crew instead of a call center.

    What is included
  • Lamplighter Analytics

    Every booking click, phone tap and contact form counted, with no cookies and no consent banner. It is how we know the numbers on this page are real.

    How we track
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