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Case Study ยท Colorado Springs, CO

JG Construction and Restoration

A Colorado Springs contractor that handles both the flooded basement at 2 a.m. and the dream kitchen. We built them one website that serves both customers, and it has been bringing in quote requests ever since.

  • Construction & Restoration
  • Colorado Springs, CO
  • Live since fall 2025
  • Website + SEO Boost
The JG Construction and Restoration homepage, with buttons for remodeling projects and for emergencies
The Business

One Team From Disaster to Dream Home

Jason founded JG Construction and Restoration in 2019, after more than 30 years in the construction industry. They are one of the few companies in Colorado Springs that work both sides of a home: IICRC-certified emergency restoration for water, fire, storm and mold damage, and premium remodeling for kitchens, bathrooms, basements, additions, roofing and siding.

That combination is their edge. When a pipe bursts, the crew that dries the house out is the same crew that rebuilds it, and they work the insurance claim alongside the homeowner instead of handing them off to a second contractor.

The challenge: two very different customers

A homeowner with water coming through the ceiling needs a phone number in seconds. A family planning a kitchen remodel wants to see finished work, understand the process and trust the crew before they reach out. Most contractor websites are built for one of those people and lose the other. JG needed a site that served both without making either one dig.

What We Built

A 36-Page Website, Hand-Coded From Scratch

No WordPress, no page builder, no template. Every page was written and built for JG, and every one of them is built to turn a visit into a phone call or a quote request.

JG Construction homepage hero with a Start Your Transformation button and an Emergency Call Now button
01

Two front doors on the homepage

The first screen gives each customer their own way in. "Start Your Transformation" takes remodeling clients to the work. "Emergency? Call Now!" puts the person with a flooded basement on the phone with Jason. The phone number sits in the header on every page.

JG Construction homepage on a phone, with the emergency call button near the top
JG Construction contact page on a phone, leading with the phone number
02

Built for the phone in a homeowner's hand

Emergencies get searched on a phone, usually in a hurry. On mobile the emergency call button is on the first screen, and the contact page leads with a tap-to-call number before it asks anyone to fill out a form.

JG Construction water damage restoration page for Colorado Springs
03

A page for every service they sell

Fourteen service pages, each written for the way Colorado Springs homeowners actually search: water damage restoration, fire damage, mold remediation, storm damage, kitchens, bathrooms, basement finishing, home additions, whole-home remodels, roofing and siding. A dedicated insurance claims page explains how JG works with adjusters, which is the question every restoration customer has.

JG Construction Colorado Springs service area page
04

Pages for the neighborhoods they work in

Nine area pages cover Colorado Springs, Briargate, Broadmoor, Rockrimmon, the Old North End, Black Forest, Monument, Woodland Park and Manitou Springs. Each one speaks to that part of town, so a homeowner in Black Forest lands on a page that knows where they live.

05

Scroll the whole homepage

Scroll inside the window to see the full page the way a visitor does.

The full JG Construction homepage from top to bottom
The Results

What the Website Has Produced

These numbers come straight from Lamplighter Analytics, Google Search Console and JG's Google Business Profile. Nothing is estimated.

Leads From the Website

  • Confirmed quote requests26
  • Website visits in the same period693
  • Email links clicked14

July 25 to November 3, 2026. A quote request only counts when the form actually goes through and the visitor lands on the thank-you page.

Google Search

  • Times shown in Google search108,405
  • Clicks from Google search398

From Google Search Console, October 2025 through November 3, 2026.

Google Business Profile

  • Profile views on Search and Maps1,071
  • Direction requests192
  • Clicks through to the website42

August 11 to November 3, 2026, from Google's own Business Profile reporting.

Speed and Quality

  • Mobile performance95
  • SEO100
  • Best practices100
  • First content on screen1.0 s

Google Lighthouse mobile test of the homepage, November 6, 2026, taking the middle score of three runs. Lighthouse is the engine behind PageSpeed Insights.

What We Do for JG

One Monthly Plan, Handled For Them

  • Custom Website

    Design, hand-coded build, hosting, unlimited edits and 24/7 support. When Jason wants a change, he texts us and we make it.

    Websites
  • SEO Boost

    Rankings checked every two weeks on the Colorado Springs searches that bring in work, the Business Profile managed, and the fixes made by us.

    SEO Boost
  • Lamplighter Analytics

    Every quote request, phone tap and email click counted, with no cookies and no consent banner. It is how we know the numbers on this page are real.

    How we track
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