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Case Study ยท Colorado Springs, CO

Shattered Vision Auto Glass

A one-technician auto glass shop that comes to your driveway. We built a website that makes the owner the selling point, puts calling or texting him one tap away, and now ranks third on Google Maps for windshield repair in Falcon.

  • Auto Glass & ADAS Calibration
  • Colorado Springs, CO
  • Mobile service, 22 cities
  • Website + SEO Boost
The Shattered Vision Auto Glass homepage: The auto glass shop that comes to you, with Call and Text Us buttons
The Business

The Auto Glass Shop That Comes to You

Jonathan Nation founded Shattered Vision Auto Glass in 2024, after 15 years as a master technician and, by his own count, more than 25,000 pieces of glass installed. He runs a mobile shop out of Peyton and does the work himself: windshield and auto glass replacement, ADAS camera and sensor calibration, chip and crack repair, and headlight restoration.

Every install comes with a lifetime warranty, and Jonathan bills insurance directly and handles the paperwork end to end. In his words, Shattered Vision is "a customer service company that just so happens to do auto glass."

The challenge: standing out against the national chains

Auto glass searches are crowded with national brands and big ad budgets. A one-technician shop wins on what the chains cannot offer: the owner himself in your driveway, a warranty for as long as you own the car, and the insurance handled for you. The website had to make that obvious in seconds, and make calling or texting Jonathan the easiest thing on every page.

What We Built

A 10-Page Website, Hand-Coded From Scratch

No WordPress, no page builder, no template. Every page was written and built for Shattered Vision, around one goal: get the driver on the phone with Jonathan.

Shattered Vision homepage hero with Call and Text Us buttons and the phone number in the header
01

Call or text from the very first screen

The headline says what makes Shattered Vision different: "The auto glass shop that comes to you." Right under it, the two buttons are Call and Text Us, because that is how people book a windshield. The phone number and hours stay in the header on every page.

Shattered Vision homepage on a phone, with a floating call button
Shattered Vision quote form on a phone, promising a same-day follow-up from Jonathan
02

One tap to Jonathan from anywhere

Just over half of the site's visits come from phones (214 of 424 since July 25), so a floating call button follows the visitor down every page. The quote form tells drivers exactly what happens next: Jonathan follows up by phone or text, usually the same day, and bills insurance direct.

Shattered Vision ADAS calibration page: A degree off here, a lane off there, recalibrated
03

A page for every service, in plain words

Auto glass replacement, ADAS calibration and headlight restoration each get their own page, plus a services overview. The ADAS page explains why a newer car's cameras and sensors need realigning after new glass, "a degree off here, a lane off there," and that Jonathan handles it on-site in the same visit.

Shattered Vision lifetime warranty page: If we install it, we stand behind it
04

A warranty page that does the selling

"If we install it, we stand behind it." The lifetime warranty gets its own page with the terms spelled out: glass replacements and chip repairs covered for as long as you own the vehicle, headlight restoration for 12 months, ADAS calibration for 30 days. A driver comparing shops sees exactly what they get.

05

Scroll the whole homepage

Scroll inside the window to see the full page the way a visitor does.

The full Shattered Vision Auto Glass homepage from top to bottom
The Results

What the Website Has Produced

These numbers come straight from Lamplighter Analytics, our own rank checks, Google Search Console and Shattered Vision's Google Business Profile. Nothing is estimated.

Calls and Quote Requests

  • Taps to call from the website13
  • Confirmed quote requests6
  • Website visits in the same period424

July 25 to November 6, 2026. A quote request only counts when the form actually goes through and the visitor lands on the thank-you page.

Where They Rank

  • Google Maps: windshield repair falcon co#3
  • Google search: windshield repair peyton co#12
  • Google search: glass repair peyton#14

Our rank check of November 6, 2026. Map results are tracked separately from regular results, because they are won by different work.

Google Business Profile

  • Calls from the profile19
  • Clicks through to the website14
  • Profile views on Search and Maps369

August 11 to November 3, 2026, from Google's own Business Profile reporting.

Google Search

  • Times shown in Google search7,196
  • Clicks from Google search177
  • Average position when people search the business by name1.4

From Google Search Console, September 25, 2025 through November 3, 2026.

Speed and Quality

  • Mobile performance97
  • SEO100
  • Best practices96
  • First content on screen1.3 s

Google Lighthouse mobile test of the homepage, November 6, 2026, taking the middle score of three runs. Lighthouse is the engine behind PageSpeed Insights.

What We Do for Shattered Vision

One Monthly Plan, Handled For Them

  • Custom Website

    Design, hand-coded build, hosting, unlimited edits and 24/7 support. When Jonathan wants a change, he texts us and we make it.

    Websites
  • SEO Boost

    Rankings checked every two weeks on 28 auto glass searches across the Colorado Springs area, Google Maps tracked on its own, and the fixes made by us.

    SEO Boost
  • Lamplighter Analytics

    Every phone tap, quote request and outside click counted, with no cookies and no consent banner. It is how we know the numbers on this page are real.

    How we track
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